When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing | Informa TechTarget …
How Intent Data and AI Can Come Together to Produce Better Personalization
How Intent Data and AI Can Come Together to Produce Better Personalization | Informa TechTarget …
How to Successfully Grow a Career in Partner Marketing
How to Successfully Grow a Career in Partner Marketing | Informa TechTarget …
Maximizing Impact with Limited Resources in Partner and Channel Marketing
Maximizing Impact with Limited Resources in Partner and Channel Marketing | Informa TechTarget …
ABM + AI: Rocket Fuel for Your Go-To-Market Strategy
ABM + AI: Rocket Fuel for Your Go-To-Market Strategy | Informa TechTarget …
Book Review – “Personalized: Customer Strategy in the Age of AI”
I recently did a catch-up call with my old friend David Edelman of Boston Consulting Group. I went to college with him but didn’t know him then, but…
ABM in EMEA: Top Challenges and Emerging Opportunities
ABM in EMEA: Top Challenges and Emerging Opportunities | Informa TechTarget …
This One Extension Fixed the Most Annoying Part of My Workday
I hate typing “procrastination” or even “productivity” repeatedly. Then, I often misspell “accommodate.” If you’re tired of tedious typing or other typing misadventures, Text Blaze for Chrome can…
Demand Gen Emails That Convert: Proven Tactics for Marketers
Every buyer has an email address, but with inboxes overflowing, the challenge for marketers isn’t just reaching an audience but engaging them effectively. For demand gen emails,…
The Evolving Landscape of B2B Marketing
The B2B buying process is transforming rapidly. Buyers are making decisions before engaging with sales teams, with 81% selecting vendors without direct contact. Marketers face growing demands to…