When it comes to TikTok content relating to the condition of the market, you should proceed with caution. First and foremost, the real estate market is at a unique point. As we are coming out of the hottest seller’s market in 40 years, content creators have a multitude of reasons to push their respective opinions about the future of the market. Some prolific real estate TikTok personalities talk about markets they are expecting to “crash” in the coming months. “Crash” is an example of a splashy word that gets views, but is rarely defined within content as short as a TikTok video.
Additionally, a lot of these personalities specialize in buyer-centric business strategies and offer paid courses that they advertise on their pages. It is in the interest of these personalities to say that the real estate market is heading toward a buyer’s market as it incentivizes their viewership to invest in their products and services. Sensationalizing aside, Norada Real Estate Investments notes that more than 50% of real estate professionals believe that the housing market will not crash. Furthermore, leading industry expert Realtor.com states that millennial home buying demand remains incredibly strong, lending practices are much stricter than in 2008, and there is still an overall shortage of inventory. While both TikTok and the real estate industry may have their narratives, ultimately, the best advice will come from speaking to your local market realtor.