• Health-tech startup Hello Heart just closed a $70 million Series D funding round led by Stripes.
• The startup tracks health metrics and uses AI to coach users on decisions for a healthier heart.
• Hello Heart gave Insider an exclusive look at the 10-page pitch deck it used to secure funding. 

Half of Americans are at risk for

high blood pressure

. It’s the “silent killer” that leads to

heart disease

, which is the leading cause of death in the US.

One California-based startup is betting that an app — coupled with artificial intelligence — can help.

Hello Heart, a health-tech company that uses AI to track health metrics and coach users to improve their heart health closed a $70 million Series D led by Stripes. 

Maayan Cohen, Hello Heart’s cofounder and CEO, told Insider in an interview that the inspiration for the startup came from supporting a loved one through a medical emergency and struggling to understand reams of health data.

“Patients don’t have the tools to understand their own health, so I wanted to know what I could do about it to make it better,” she said.

Hello Heart uses an FDA-approved blood pressure monitor that connects to an app. Users can track their blood pressure, pulse, sugar levels, steps, and even input lab results in order to learn more about their heart health. Then, a digital coaching module uses AI to review the health metrics and give users personalized advice on how they can improve.

Hello Heart partners with insurance companies, which in turn work with employers to offer the app to millions of users. The partnership model is in line with the Surgeon General’s call to action to control hypertension, coupled with recent CDC guidance that recommends employers should cover automated home blood pressure monitors.

The news has brought a further bump in demand for Hello Heart in recent months and the company expects to double its clientele again this year, Cohen said.

As the startup has now secured its fifth round of funding, Cohen said she’s looking to the future. Plans down the road for Hello Heart include expanding focus from just blood pressure to focus on overall health, including cholesterol tracking, digital coaching, and better medication tracking and reminders. 

The company’s AI will play a large role in that expansion, Cohen said. Hello Heart now has seven years of data from hundreds of thousands of users, and expanding its client base will make the software even more powerful. 

Here’s the 10-page pitch deck that helped Cohen and Hello Heart impress investors during its most recent fundraising round.

 

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